Stanley Black & Decker

Opportunity:

Stanley Black & Decker faced the challenge of effectively communicating their unique value proposition to potential candidates in a competitive talent market, needing to articulate what truly differentiated them as an employer beyond standard benefits and compensation.

Result:

Partnering with our brand strategist, I developed a comprehensive recruitment marketing strategy that used focus groups and employee surveys across various roles and tenure levels to uncover authentic insights about the employee experience. We discovered that employees found deep meaning in Stanley Black & Decker's diverse impact, from empowering businesses with professional tools to helping homeowners complete personal projects and supporting government infrastructure needs. I crafted copy that translated these insights into recruitment messaging that resonated with candidates who valued purposeful work.