StandardAero
Opportunity:
StandardAero sought an updated career site with improved UX/UI and marketing materials to showcase why they are a great place to work, emphasizing pride in work, a supportive culture, and an unwavering commitment to quality.
Result:
I helped develop a comprehensive employer brand system and guide that captured the company's values and served as a blueprint for consistent messaging. This system was applied across campaign collateral, including career site, digital ads, and social media.
Role
Lead Copywriter
Year
2023





