Taco Bell

Opportunity:

Taco Bell needed to update its career site to balance its fun, youthful brand with a more informative approach. Research revealed candidates wanted clearer insights into career growth, team culture, and daily expectations—without losing the brand’s energy.

Result:

We collaborated on a refreshed UX/UI design that keeps Taco Bell’s bold personality while delivering clear, engaging content. The updated site improves transparency around roles and growth opportunities, helping attract and retain the right talent.

Role
Lead Copywriter

Year
2024

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