Cracker Barrel

Opportunity:

Cracker Barrel needed a refreshed employer brand to better connect with job seekers and highlight its welcoming, team-oriented culture. Its career site lacked modern content and a compelling narrative, making showcasing the brand’s values and growth opportunities difficult. The goal was to develop a cohesive employer brand system to bring their story to life across multiple touchpoints.

Result:

We created a complete brand system, including a newly designed career site, an engaging advertising campaign, and a streamlined job description template. By incorporating insights from employee feedback, we crafted messaging that blends Cracker Barrel’s iconic Southern hospitality with a fresh take.